How do you normalize having a conversation around men's personal health problems?
By adding science to the conversation.
Science of Him
Science of Him is an e-commerce wellness platform that offers scientifically researched and tested products along with consultations to make men’s lives better, more empowered, and free from insecurities & social taboos.
NH1 Design was tasked with developing a brand name and crafting a unique identity, packaging and design language for Science of Him. From the nomenclature to the packaging, the purpose was to create a brand that truly resonates with the underlying issues men face, encouraging them to address them.
Services: Naming | Branding | Positioning | Packaging
Client: SH Pharma
Sector: FMCG | Healthcare
Right from the brand name, our strategy was to attach ourselves to the world of science. Because it is science that allows the brand to break stigma from the subjects that surrounds sexual wellness, baldness and skin problems.
The Science of Him packaging is divided into 4 broad categories, each targeting a specific problem area: Hair, Skin, Vitality and Wellness. For clear distinction, we devised a colour palette, and an added layer of scribble type product names, icons and catchphrases customised for each category.
An assortment of Hair and Vitality products.
A simple yet informative packaging system
The challenge with the Science of Him packaging was to communicate multiple layers of information while maintaining an elevated and minimal feel. The product name, product descriptor, hero ingredients, key benefits and quantity have all been weaved into the Front of Pack (FOP). Elements such as usage instructions, detailed benefits and ingredient descriptions reinforce the transparency and values of Science of Him.