Question:

How do you make a network of automobile workshops smarter and nimbler?

Answer:

By establishing low cost does not equal to low quality.

GoMechanic

GoMechanic is a multi-brand, multi-specialty, tech-enabled network of car care service centers. It bridges the gap between authorized but expensive service centers and the cheap but unorganized local workshops. Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru et cetera. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.

Our task was to establish GoMechanic as a friendly, energetic and smart choice for all car servicing needs.

Services: Design Strategy | Positioning | Branding | Design Language

Client: GoMechanic

Sector: Tech

BEFORE

AFTER

The Logo is quirky, and extendable to everything GoMechanic has to offer.

A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.

PICK UP

SERVICE

CAR CLEANING

REPAIR

COMPETITIVE PRICING

WIPER FLUID REPLACEMENT

OIL FILTER CHANGE

COOLANT TOP UP

INSURANCE

ACCIDENT

PAINT JOB

DENTING

WHEEL AND RIM CARE

SERVICE WARRANTY

AC SERVICE

SPARE PARTS

Smart doesn’t drive to a workshop.​
Smart checks status reports and invoices.​
Smart doesn’t pay more than smart should. ​
Smart gets the same service wherever smart goes.​
Smart knows a good deal when smart sees one. ​
Smart leaves his car in good, trusted hands. ​
Go Smart. When you GoMechanic.​
Smart doesn’t drive to a workshop.
Smart checks status reports
and invoices.
Smart doesn’t pay more than
smart should.
Smart gets the same service
wherever smart goes.
Smart knows a good deal when
smart sees one.
Smart leaves his car in good,
trusted hands.
Go Smart.
When you GoMechanic.
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