How can you ask for something you need if you are shy to speak about it?
Redesigning embarrassment into eloquence.
Donthideitperiod.com - An initiative to open the lines of communication about Periods.
Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.
Why does sanitary pad packaging fail to communicate and engage the end user?
This question had been lurking in our head (and, our heart). It’s almost like the sole purpose of the packaging is to hide the pads by over-dressing them in florals, butterflies, cursive typography and stereotypical graphics. This brought us to the bigger question – why, in 2018, are we still shy to say the word ‘Period’? Menstruation is a natural biological process. And that’s all it is. In order to encourage people to open up and talk about periods we have designed a packaging system that allows women to embrace periods and break the ice between their dear uterus and the society. ‘Don’t Hide it Period’ is a limited edition campaign to raise funds for charity and inspire people to openly talk about periods.
Services: Packaging | Website | Films | Social Media
How about we turn boring sanitary pad packaging into one that is inspiring, confident and sparks conversation?
The pads are packaged in a canvas bag featuring bright red and orange polka dots while the bag contains ten regular sanitary pads each with a unique message that make periods inspiring, confident and a part of everyday conversation so that the most natural phenomenon in the world can no longer be the most stigmatized or embarrassing one. Buy Now.
Digital engagement on the campaign website
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media.
Donthideitperiod.com, a website dedicated to the campaign invites users to join the conversation by writing their own messages on the virtual pad and share to create wider awareness on social media. Know more.
Fashion Designer, Pallavi Mohan of the label ‘Not So Serious’ partnered with us.
To design exclusive T-shirts for the cause and also helped us in fabricating the bags.
Support the cause
Share it. Tweet it. Heart it. Spread the message. Buy the pads online at donthideitperiod.com. #donthideitperiod
Abstract representation of the period cycle, visualized as a pre-launch film. The film also address the social taboos associated with periods.