Question:

How can we get amputees back on their feet?

Answer:

Redesigning the concept of resigning to restarting life.​

Comprehensive Prosthetics and Orthotics

Founded in 2005, with clinics in USA and India – Comprehensive Prosthetics and Orthotics (CPO) has been helping patients by restoring mobility and quality of their lives. Through their fabrication lab, CPO specializes in providing affordable customized prosthetics & orthotic solutions based on the patients physical, technical and financial needs.

After 10 years of helping patients, as they were expanding their presence in India, they wanted to re-look at their visual and verbal language to further connect with their patients across borders.

Our task was to design an identity that would establish the Brand as an enabler and restorer of ‘Movement’. To do this, we crafted a visual language that was based on motion by using ‘motion lines’ forming an arrow and a person. The idea? A person in motion. Internationally patients are proud of their prosthetics, we developed a icon system which could be used to connect with the patients.

Services: Positioning | Branding | Environmental Graphics

Client: Comprehensive Prosthetics and Orthotics

Sector: Healthcare

 

Internationally CPO patients were proud of their prosthetic fittings, with this insight, we designed a icon set for the brand.
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