In India, a wide untapped market for electric vehicles (EVs) is ready for transformation. In towns and cities, approximately 2.5 million e-rickshaws buzz around, catering to daily commuters, school children, and even delivering groceries. However, early EV adopters faced challenges like scarce charging options, waiting times at charging stations, and the hefty costs of batteries. To shape the future of electric mobility, the adoption of battery swapping emerges as an optimal solution. Battery swapping holds the potential to significantly promote the usage of EVs.

Tackling this challenge head-on is Battery Smart, an active network specializing in swapping EV batteries, driven by a resolute goal to make electric mobility accessible and affordable for all. Their mission revolves around delivering value, service, and convenience to EV customers, primarily by crafting an extensive and tightly interconnected network of battery swapping points. At these points, a depleted battery can be effortlessly exchanged for a fully charged one in a mere 2 minutes. Battery Smart also introduces battery-as-a-service, a smart offering that notably alleviates the financial strain on consumers. Our task at NH1Design was to rebrand Battery Smart, helping them in reshaping the way India moves.

SERVICES  DESIGN STRATEGY| REBRANDING | DESiGN LANGUAGE
CLIENT BATTERY SMART
SECTOR  ENERGY & TRANSPORT

In India, a wide untapped market for electric vehicles (EVs) is ready for transformation. In towns and cities, approximately 2.5 million e-rickshaws buzz around, catering to daily commuters, school children, and even delivering groceries. However, early EV adopters faced challenges like scarce charging options, waiting times at charging stations, and the hefty costs of batteries. To shape the future of electric mobility, the adoption of battery swapping emerges as an optimal solution. Battery swapping holds the potential to significantly promote the usage of EVs.

Tackling this challenge head-on is Battery Smart, an active network specializing in swapping EV batteries, driven by a resolute goal to make electric mobility accessible and affordable for all. Their mission revolves around delivering value, service, and convenience to EV customers, primarily by crafting an extensive and tightly interconnected network of battery swapping points. At these points, a depleted battery can be effortlessly exchanged for a fully charged one in a mere 2 minutes. Battery Smart also introduces battery-as-a-service, a smart offering that notably alleviates the financial strain on consumers. Our task at NH1Design was to rebrand Battery Smart, helping them in reshaping the way India moves.

SERVICES  DESIGN STRATEGY | REBRANDING | DESiGN LANGUAGE
CLIENT BATTERY SMART
SECTOR  ENERGY & TRANSPORT

The communication were strategically crafted to illuminate the diverse features and unique selling points of Battery Smart. These ads also capture the quintessential Indian ethos of continuous advancement and prosperity.

The communication were strategically crafted to illuminate the diverse features and unique selling points of Battery Smart. These ads also capture the quintessential Indian ethos of continuous advancement and prosperity.