Question
How to brand India’s largest battery swapping network?

Answer
By swapping anxiety with opportunity.

Question
How do design for India’s largest Battery swapping network?

Answer
By swapping anxiety with opportunity.

Question
How do brand India’s largest battery swapping network?

Answer
By swapping anxiety with opportunity.

Battery Smart

In India, a wide untapped market for electric vehicles (EVs) is ready for transformation. In towns and cities, approximately 2.5 million e-rickshaws buzz around, catering to daily commuters, school children, and even delivering groceries. However, early EV adopters faced challenges like scarce charging options, waiting times at charging stations, and the hefty costs of batteries. To shape the future of electric mobility, the adoption of battery swapping emerges as an optimal solution. Battery swapping holds the potential to significantly promote the usage of EVs.

Tackling this challenge head-on is Battery Smart, an active network specializing in swapping EV batteries, driven by a resolute goal to make electric mobility accessible and affordable for all. Their mission revolves around delivering value, service, and convenience to EV customers, primarily by crafting an extensive and tightly interconnected network of battery swapping points. At these points, a depleted battery can be effortlessly exchanged for a fully charged one in a mere 2 minutes. Battery Smart also introduces battery-as-a-service, a smart offering that notably alleviates the financial strain on consumers. Our task at NH1Design was to rebrand Battery Smart, helping them in reshaping the way India moves.

SERVICES  DESIGN STRATEGY| REBRANDING | DESiGN LANGUAGE
CLIENT BATTERY SMART
SECTOR  ENERGY & TRANSPORT

In India, a wide untapped market for electric vehicles (EVs) is ready for transformation. In towns and cities, approximately 2.5 million e-rickshaws buzz around, catering to daily commuters, school children, and even delivering groceries. However, early EV adopters faced challenges like scarce charging options, waiting times at charging stations, and the hefty costs of batteries. To shape the future of electric mobility, the adoption of battery swapping emerges as an optimal solution. Battery swapping holds the potential to significantly promote the usage of EVs.

Tackling this challenge head-on is Battery Smart, an active network specializing in swapping EV batteries, driven by a resolute goal to make electric mobility accessible and affordable for all. Their mission revolves around delivering value, service, and convenience to EV customers, primarily by crafting an extensive and tightly interconnected network of battery swapping points. At these points, a depleted battery can be effortlessly exchanged for a fully charged one in a mere 2 minutes. Battery Smart also introduces battery-as-a-service, a smart offering that notably alleviates the financial strain on consumers. Our task at NH1Design was to rebrand Battery Smart, helping them in reshaping the way India moves.

SERVICES  DESIGN STRATEGY | REBRANDING | DESiGN LANGUAGE
CLIENT BATTERY SMART
SECTOR  ENERGY & TRANSPORT

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BatterySmart_tagline

BRAND TAGLINE

By empowering EV drivers to make the most of their daylight earning hours through efficient solutions, Battery Smart embodies the spirit of ongoing growth. The tagline "Kabhi Rukna Nahi" resonates with the nation's inherent drive for perpetual progress and prosperity. It encapsulates an unwavering commitment to advancement, serving as the driving force behind the brand's core philosophy.

The core purpose of Battery Smart revolves around ensuring the professional and financial success of every EV driver and owner. The way the brand's identity cleverly merges the infinity symbol with an abstract representation of a battery conveys the idea of boundless opportunities that Battery Smart brings forth. This fusion symbolizes a promise of limitless potential for both users and the environment, harmonizing seamlessly with the brand's mission.

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Advantages of Battery Smart

Advantages of Battery Smart

Advantages of Battery Smart

Battery Smart build an ecosystem for 2W & 3W EVs to Eliminate - Battery cost, Battery charging & maintenance headaches by minimizing charging downtime.

Battery Smart build an ecosystem for 2W & 3W EVs to Eliminate - Battery cost, Battery charging & maintenance headaches by minimizing charging downtime.

Battery Smart build an ecosystem for 2W & 3W EVs to Eliminate - Battery cost, Battery charging & maintenance headaches by minimizing charging downtime.

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Iconography

Iconography

Iconography

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Communication

The communication were strategically crafted to illuminate the diverse features and unique selling points of Battery Smart. These ads also capture the quintessential Indian ethos of continuous advancement and prosperity.

The communication were strategically crafted to illuminate the diverse features and unique selling points of Battery Smart. These ads also capture the quintessential Indian ethos of continuous advancement and prosperity.

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