Explore key insights from Neha Tulsian's experience judging 333 packaging designs at the D&AD Awards 2025, revealing what truly resonates with consumers.

Packaging and advertising have been fairly friendly allies. But what happens when the lines between them blur? Some ground rules to make ‘the pack as a campaign idea’ work.

People get sick every day. And when they do, doctors write down a prescription for them. And if you’ve seen these prescriptions, you know, they’re pretty hard to read. But the problem isn’t just …