We’re excited to share a first look of our work for a new quick service food chain in Ahmedabad – ‘Majja – Your Desi Snackswale’, launched on 20th December by actor and M.P. Mr. Paresh Rawal.
Majja is for the masses and classes alike, especially young students and office goers who want a quick, inexpensive bite on the run. The brand’s main USP is it’s authentic Mumbai style Vada Pav, along with Idli, Missal Pav, Vada Ussal and Rajwaadi Chaas and more.
With the ambition to go pan India and then global, the challenge was to create a brand synonymous with authentic taste, fun, young and affordable.
The solution – an illustrated story of India where food is the hero and who loves to be loved by every Indian and brings them close, no matter where they are or who they are.