Question:

How do you make preparing for an entrance exam feel less stressful?

Answer:

By transforming preparation into confidence.

Slingshot

Slingshot is an ed-tech startup, that is changing the way students prepare for competitive entrance exams. With Slingshot, students feel empowered to focus their energy and maximize their effort to get into their dream colleges.

Designed by experts, it helps students become exam-ready using personalised test programs, adaptive question papers and extensive performance data. At the administrative level, Slingshot’s smart, intuitive dashboards empower teachers, colleges and coaching classes with deep data about student participation, progress and success.

Services: Positioning | Branding | Communication

Client: Slingshot Learn

Sector: Edtech

Meet Brobo.
Your intelligent test prep companion.
Your toughest taskmaster, your greatest cheerleader.

Preparing for entrance exams can be stressful for students.
We help position Slingshot as a test prep companion.
To communicate this, we created a mascot of Brobo – intelligent, engaging and motivating.

Meet Brobo. Your intelligent test prep companion. Your toughest taskmaster, your greatest cheerleader.

Preparing for entrance exams can be stressful for students. We help position Slingshot as a test prep companion. To communicate this,we created a mascot of Brobo – intelligent, engaging and motivating.

Positioning

The more we prep, the better we get. With more confidence and knowledge about both the subject and ourselves, we increase the chance of dealing with the exams. Learning makes students great. But preparation makes them unbeatable.

With great AI comes great personality.

The logo illustrations and animations are used throughout the user experience to set tasks, share results and motivate the students while they appear and prepare for the mock tests.

Dash-Avatars

The users can personalize their experience with customizable avatars in the dashboards to keep things relaxed. This can be gamified into a reward system for doing well in tests, keeping the balance between education, motivation and a little bit of fun.

Branding extended to digital interface
Icon Design
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