Question:

How do you design a printed look book for a fashion brand?

Answer:

By convincing them not to design printed look books.

Not So Serious Instagram Lookbook

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter’15 lookbook.

CREATIVE SOLUTION
Digital media has changed the way fashion is reported, consumed and shared.So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection. A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers. We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.

RESULT
This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution. 2.7 K Followers 500+ Likes 60+ Comments

Services: Digital Publication
Client: Not So Serious
Sector: Fashion

To experience the lookbook on your mobile device, visit @notsoseriousaw15 on Instgram.
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