Question:

How do you position a property as one of the most exclusive apartments the city has to offer?

Answer:

By emphasizing on luxury one floor at a time.​

Myscape - Isle Of Sky

Myscape Isle Of Sky – the tallest standalone residential tower located in the center of the financial district in Hyderabad. The property reeks of exclusivity. There’s only one tower for example. And only one apartment per floor. Add to that, only 28 of them for the taking. The ground floor is reserved for lifestyle amenities.

The tower is conceived to assure residents not just the highest comfort standards, but to offer them an experience similar to living in a forested environment. Our task was to communicate the core attributes of the property and design the marketing brochure for Isle of Sky, positioning the property as one of the most exclusive apartments the city has to offer.

Services: Naming | Branding | Positioning | Marketing Collaterals

Client: Myscape Properties Pvt. Ltd

Sector: Real Estate

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