Question:
How can someone get better if the place he’s getting better at is so unfamiliar and cold?
Answer:
Redesigning the hospital identity using warm, familiar culture.
Medics Super Speaciality Hospital
Medics hospitals approached NH1 to create a visual experience for a new super speciality hospital in Lucknow. Located in the heart of Lucknow, the identity for the hospital takes inspiration from it’s rich cultural history and architecture. Our design research lead us to the Lotus star also called the octagram which was a widely used symbol in Mughal and Awadh architecture and signifies balance, harmony and cosmic order.
Services: Design Strategy | Brand Identity | Design Language
Client: Medics
Sector: Healthcare
This campaign speaks to the Impatient Patient. The person who has a life outside the hospital. A life he’s in a hurry to get back to. And because of Medics being a super-speciality hospital. We can ensure that he does.
