How do you encapsulate the rich heritage of a city through a sport?
By redesigning the crest of its football team and scoring a perfect goal on social media.
Hyderabad FC is a contemporary Indian professional football club based in the ancient city of Hyderabad, Telangana. It competes in the top tier of Indian football, the Indian Super League(ISL). The club is owned by businessmen, Vijay Madduri, Varun Tripuraneni, and actor Rana Daggubati. Hyderabad FC made their top-flight debut in the 2019-20 edition of the ISL.
The debut season saw Hyderabad FC being launched in a hurry due to the paucity of time to prepare before the start of the season. This lack of time resulted in an inadequate attempt to bond with – and capture the attention of – the city’s audience. It also resulted in a poor first season, which saw the team finish in the bottom place in the league. From there onwards, the team could go only one way: up!
And so, with the announcements of new and exciting player signings in the team for the 2020-21 ISL season, Hyderabad FC aims to establish itself as a serious player in the league. A brand refresh is also helping the club to gain a strong foothold amongst football fanatics and in gaining new partnerships with international clubs.
Services: Rebranding | Positioning | Kit Design
Client: Hyderabad FC
Hyderabad is a city rich in both cultural as well as sporting history. Though it gave India a number of football legends in the form of players and coaches in the 1940s-1960s, Hyderabad’s football journey has been on a decline.
The new identity borrows from this rich heritage and has been crafted keeping new-age implementations in mind. The ‘HYD’ component has been retained from the previous logo as it gives the club an opportunity to extend the branding into areas beyond the field in the form of merchandise and other collaterals. The reference to the iconic Charminar, Hyderabad’s most prominent landmark, has been subtly retained in the form of four domes sitting on top of our logotype.