Question:

How do you communicate a beer brand’s mission of brewing a sustainable future?

Answer:

By redesigning intention to action.

Bira 91 | Sustainability Report

A refreshingly modern beer brand, Bira 91 aspires to bring flavorful beers to the new world. The brand is positioned as creative and playful, brewing beers for a modern India with the ambition to become the beer of choice for this generation of Indian consumers.

Over the last 7 years, the business has scaled across the country and the manufacturing footprint bumped up to 5 breweries across India to support the growth. In parallel, Bira 91 is on a mission to be a net-zero carbon emissions company by 2025. It plans to achieve this goal by making a shift towards clean energy and consuming 60 percent lesser energy, halving water consumption, making packaging sustainable and ensuring that no waste is sent to landfills.

Bira 91 partnered with NH1design to communicate their vision for its sustainable future, to the industry, their business partners and most importantly, the consumers.

Services: Website Design Development & Film

Client: B9 Beverages

Sector: Alcobev

We worked closely with the leadership team of Bira 91 to visualise a sustainability video and website communicating their plan of action to reach net zero carbon emissions by the year 2025.
We came up with an illustration style that was inspired by the organic nature of our environment.
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