In the 21st century obesity has reached epidemic proportions in India, with morbid obesity affecting around 5 per cent of all Indians.Asian Bariatrics is a prestigious super-speciality centre at the forefront of state-of-the art treatment of all ailments related to obesity and the gastrointestinal tract. Our task was to re-brand it, communicating the transformational journey of the patient.
Fighting obesity is a journey; a journey of transformation; a journey inwards; a journey from A to B. Patients undergo bariatric surgery for emotional, physical and medical conditions. The brand identity depicts this journey which a patient has embarks upon and creates an emotional connection with them.
Services: Design Strategy, Brand Identity & Design Langauge Client: Asian Bariatrics Sector: Healthcare Collaboration: Medium Healthcare