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  Boardwalk Grit – 
  Not So Serious 

Boardwalk Grit

Pallavi Mohan’s Spring Summer collection at Wills Lifestyle India Fashion Week is designed with a delicate playful twist and a romantic heart. Not So Serious’ SS14 collection ‘Boardwalk Grit’, draws its inspiration from the idea of strolling down your own boardwalk, with the eclectic yet cohesive Spring Summer collection. The kind of blowing grit that gets in-between the toes when you walk down the boardwalk. Leather sandals leaving fleeting tracks on the wooden planks. The fresh salty smell of the sea in a frisky breeze rustling through your hair. 

To show this mood, we overlayed pressed flowers over the photographs of the outfits and used muted, illustrated patterns in the backdrop.

ServicesEditorial Design Client: Not So Serious SectorFashion