Question
How can a dental brand reassure people?

Answer
Redesigning dentistry to relieve fears and phobias.

Question
How can a dental brand reassure people?

Answer
Redesigning dentistry to relieve fears and phobias.

Question
How can a dental brand reassure people?

Answer
Redesigning dentistry to relieve fears and phobias.

Question
How can a dental brand reassure people?

Answer
Redesigning dentistry to relieve fears and phobias.

Question
How can a dental brand reassure people?

Answer
Redesigning dentistry to relieve fears and phobias.

The Tooth Company

The Tooth Company

The Tooth Company

The Tooth Company

The Tooth Company

If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

SERVICES  NAMING | BRANDING | POSTIONING | COMMUNICATION
CLIENT  TOOTHBOX PVT. LTD.
SECTOR  HEALTHCARE

If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

SERVICES  NAMING | BRANDING | POSTIONING | COMMUNICATION
CLIENT  TOOTHBOX PVT. LTD.
SECTOR  HEALTHCARE

If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

SERVICES  NAMING | BRANDING | POSTIONING | COMMUNICATION
CLIENT  TOOTHBOX PVT. LTD.
SECTOR  HEALTHCARE

If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

SERVICES  NAMING | BRANDING | POSTIONING | COMMUNICATION
CLIENT  TOOTHBOX PVT. LTD.
SECTOR  HEALTHCARE

If there’s one person everyone’s scared of, it’s the dentist. Nobody likes going for a routine check-up. Which is problematic, since the longer you put it off, the worse a seemingly simple problem could can get.

Our task wasn’t just to create the brand identity of a dental chain. It was to change behaviour. How do we get people to start going to the dentist again? We wanted to create a brand that reassured people. For that, we needed a brand language that comforted people, instead of threatening them.

SERVICES  NAMING | BRANDING | POSTIONING | COMMUNICATION
CLIENT  TOOTHBOX PVT. LTD.
SECTOR  HEALTHCARE

In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.

In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.

In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.

In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.

In a world where most dental chains are unwelcoming, cold and clinical, we wanted to create a brand that reassured people.

Say-AA
Say-EE
TTC-Logo-Loop
TTC-Logo-Loop

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.

The Tooth Company is a multi-speciality dental care centre in Hyderabad, founded by Dr Shailee Swarup and Saumil, that follows the ‘Let's Talk’ philosophy. Communication plays a vital role in reducing dental anxiety. Inspired by the brand's philosophy, our brand identity is composed of quotation marks that form the shape of a tooth.

TTC-Logo

A Brand that was warm and friendly.

We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.

A Brand that was warm and friendly.

We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.

A Brand that was warm and friendly.

We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.

A Brand that was warm and friendly.

We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.

A Brand that was warm and friendly.

We created faces as a design element to showcase the services we offered. And our design language comforted people instead of threatening them.

Missing Tooth

1

Alignment

2

Overlap

3

Tooth Decay

4_1
5

Chipped

6

Braces

7

Implant

8

Root Canal

9W8A0462
OSO_3672
OSO_4555

The Tooth Company aims to reduce patient anxieties through experience design.

The minimalist design is combined with the freshness of the greens, purified air, suspended natural aroma, calming music, carefully chosen colours as well as noise cancellation headphones and eye masks to relax during the treatment same.

The Tooth Company aims to reduce patient anxieties through experience design.

The minimalist design is combined with the freshness of the greens, purified air, suspended natural aroma, calming music, carefully chosen colours as well as noise cancellation headphones and eye masks to relax during the treatment same.

The Tooth Company aims to reduce patient anxieties through experience design.

The minimalist design is combined with the freshness of the greens, purified air, suspended natural aroma, calming music, carefully chosen colours as well as noise cancellation headphones and eye masks to relax during the treatment same.

The Tooth Company aims to reduce patient anxieties through experience design.

The minimalist design is combined with the freshness of the greens, purified air, suspended natural aroma, calming music, carefully chosen colours as well as noise cancellation headphones and eye masks to relax during the treatment same.

OSO_3714
OSO_3672
OSO_3754_2
Mobile-Dental-Clinic-2
fullpage-2
Packaging-Title
TTC-Packaging-Edited
Dental-Floss
Mug-01
Cups
Tissue-Box
Stationery-Title
Full-Set
Folder-2
Folder-1
Business-Card2
28-Loyalty-Card_2
53-Letterhead2
55-Patient-Info
Staff-ID
T-Shirt
PPT-Template
Smily

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

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© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.