Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Question
Why should a hospital feel like a monster to a child?

Answer
Redesigning healing to happiness.

Environmental Graphics for Woman
and Child Care Centre in Kolkata

Environmental Graphics for Woman
and Child Care Centre in Kolkata

Environmental Graphics for Woman
and Child Care Centre in Kolkata

Environmental Graphics for Woman and Child Care Centre in Kolkata

Environmental Graphics for Woman
and Child Care Centre in Kolkata

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

Bhagirathi Neotia Woman and Child Care Centre, Rawdon Street is Kolkata's most premium, trusted and dependable hospital for women, expectant mothers, and children, since its inception 16 years ago. In view of the growing demand for super-specialized healthcare facilities for women and children, the brand was coming up with their second hospital in New Town, Rajarhat. The brief was to design the environmental graphics for the new hospital and refresh the brand identity by carrying forward the legacy and values of the brand. 

With a 16 year legacy, Bhagirathi Neotia Woman and Child Care Centre has very strong brand re-call and brand presence within the City of Joy. Hence, it was a strategic decision to retain the brand DNA while minimally refining its form. The logotype was updated in order to make the brand more approachable. Further, we defined the environmental graphics system that influences the way care is provided.

SERVICES  REBRANDING | POSITIONING | ENVIRONMENTAL GRAPHICS
CLIENT AMBUJA NEOTIA
SECTOR  HEALTHCARE

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BEFORE

BEFORE

BEFORE

BEFORE

BEFORE

BNWCCC_Master-Logo_AW-01-1

AFTER

AFTER

AFTER

AFTER

AFTER

Caring About Your Care

Caring About Your Care

Caring About Your Care

Caring About Your Care

Caring About Your Care

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

Whenever we feel pain, discomfort or feel unwell, the first person we think about is our mother. Because nothing surpasses her love, her care and her warmth. How she empathises with the emotions, how she is delicate with her decisions and how she has the know-how of nurture. It’s the very idea of her care that makes us feel better. And while it’s impossible to replace her, it’s possible to bring her brand of care to people. We understand that not just her children but mothers need the same.

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An environment that is Playful, Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

An environment that is Playful,
Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

An environment that is Playful, Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

An environment that is Playful, Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

An environment that is Playful, Calming and Comforting.

A hospital's physical environment affects patient outcome and recovery time. We devised an environmental graphic system which is warm, where the patients, parents, and nurses can all feel relaxed, happy and comfortable. Our aim was to uplift the mood and well-being of the patients and visitors through design.

There’s something lovingly healing about animals. Just like humans, they possess motherly instincts. They create an environment that is playful, calming and comforting. Each floor is assigned a particular animal that creates a memorable graphic language for users of all ages and backgrounds to navigate an often unfamiliar environment.

DSC_4659

Waiting Area, Ground Floor

Waiting Area, Ground Floor

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DSC_4665
Entrance-from-ground-floor-visitors-lift-area
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DSC_4708

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

The design system reflects the hospital’s value of compassionate care. The graphics are contextual to the environment.   

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DSC_4773-copy

Kids Play Area, First Floor

Kids Play Area, First Floor

Kids Play Area, First Floor

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DSC_4888
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DSC_4895-1

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

Animals in the paediatric wards stir the child's imagination while keeping them company.  

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DSC_4852
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DSC_4837

Nurse Station, Fourth Floor

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DSC_4962-copy

The story has been extended on the signage and way-finding systems.

The story has been extended on the signage and way-finding systems.

The story has been extended on the signage and way-finding systems.

The story has been extended on the signage and way-finding systems.

The story has been extended on the signage and way-finding systems.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

Little parrots perched on patient name boards add delight and work as a secondary identifier to respective rooms.

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7th-floor-Corridor-passage
DSC_4975-copy
8th-floor-Corridor-Passage-1
9th-floor-visitors-lift-area
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DSC_4680
DSC_4810
DSC_4673
DSC_4672

What are my rights again?

What are my rights again?

What are my rights again?

What are my rights again?

What are my rights again?

Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Making the mandatory information
more engaging.

We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

Rights
Responsibilites
DSC_4995

BRAND COLLATERALS

Brand Collaterals

BRAND COLLATERALS

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IMG_0177
Ambulance
Back-Pose-Of-2011-Acura-TSX-Sport-Wagon-In-Black
DSC_4742-copy
05-stationery-long-shadows-mockup-inter-size-1
greeting-card-mockup01
IMG_0209-1

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Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

Contact Us
info@nh1design.com
+91 93197 44955

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© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.

© 2018 NH1 Design. All Rights Reserved.