Our design process integrates art and science, logic and magic. We marry business strategy and consumer insights to discover your core message, then use the power of ideas to bring alive your brand in the consumer experience cycle. Our aim is to add value to your business through design.
By asking questions. Lots of them. Who are we? Who do we want to be? Where do we want to go? What’s the business idea? What’s our personality? Who’s going to buy us? Who are we competing with? What constitutes their world? What’s our tone of voice?
But before we design, we marry business strategy and consumer insights to arrive at a unique creative positioning for our clients. Having arrived at the core idea, we explore various creative routes, define the visual world, bring alive the various touch-points in the brand experience cycle.
We make the brand come alive. We give it eyes, nose, ears, a heart. Or, in design language, a colour palette, typography set, tone of language. Simply put, a set of well thought through guidelines on how the brand should walk, talk, look and interact across mediums.
2018: Our Self initiated project 'Don't Hide it. Period' featured in leading national and international blogs, newspaper and magazines. – Dieline, Vogue, Your Story, Packaging of the world, Economic Times and more
Birthplace gets featured in computer art magazine – The world’s leading magazine for graphic designers. June 2017.
Work for Majja gets a lovely review on Brand New – One of the top design blogs in the world. April 2017.
NH1 Design wins two blue elephants at Kyoorius Design awards 2016 for branding a fintech startup – Numberz. Category – Visual Identity Scheme for Startups & Logos.
In-Book winner at Kyoorius Digital Awards 2015 for Not So Serious – Mobile Marketing.
Two awards at Designomics 2014. Silver Award for Central Square Foundation and Asian Bariatrics – Branding and Publication Design – Silver
Blue Elephant at the Kyoorius Design Awards, 2014 for Central Square Foundation – Design for Good.
Work featured in International publications like Asia Pacific Design Book and Dynamic Logo 2013.
Blue Elephant for Best in Identity at the Kyoorius D&AD Award, 2013 – Branding Birthplace.
Gold and Grand Prix at the third annual Designomics Award, 2013 – Branding Birthplace.
Birthplace voted as the most popular work from India in 2013 – Kyoorious Design Verdict.
Work for my companion reviewed on Brand New – International Design Blog on branding and identities. December 2013.
We are an interesting mix of people. Freshers with a keen sense of the ridiculous, amateur scientists, language aficionados, cooks and sleepless typographers. Stands to reason why our portfolio is a delightful mix as well.
Neha Tulsian | Founder & Creative Director
A graduate from London College of Communication, Neha spent her post graduation days working at some global design studios – Johnson Banks, Radford Wallis, Together Design, SAS Design and Williams Murray Hamm to name a few. She was a member of the revered ISTD before she came back to India. India saw her working with Ray and Keshavan –The Brand Union and Vyas Giannetti Creative (VGC). At VGC, she played a dual role of Creative Director and Business Head, where she set up their Bangalore operations. In her fifteen-year career, she’s worked on Apeejay Surrendra Group, British Council, CK Birla Group, Danone, Intuit, Max Estates, Network 18, Nitesh Estates, SABMiller, Unilever and Wipro to name a few.
In 2013, Neha started NH1 Design in Gurgaon, a boutique design studio that marries design, science, logic and art. In four years, NH1 has already picked up four Blue Elephants for four consecutive years, along with Designomics Awards in 2013 and 2014. The work has also been featured in leading global design magazines and blogs. Neha’s work has been showcased at ‘20 Under 35’ at Alliance Françoise De Delhi – an event showcasing the work of 20 emerging designers in India. She has also been on the judging panel at events like Kyoorious Awards, Abby Awards, Designomics Awards and has been invited as a speaker and panelist at various marketing and design forums.
Neha has a dog the size of a cat.
Aditya Tulsian | Strategic Advisor
Aditya is all things strategy at NH1. With over 10+ years of global experience in strategy and operations, he helps evolve our design thinking. He has previously worked with Intuit India where he helped them emerge as the leaders in both professional tax filing segment, as well as cloud based accounting solutions for small business. He was also responsible for building the the India strategy and M&A.
He has honed his skills as a management consultant with Diamond Consultants (acquired by PwC) where he’d advised senior leaders in Telecom, Retail and Media across India, South Africa, France and US. He has done his masters from Indian School of Business, Hyderabad.