What we do and How we do it


We Discover
By asking questions. Lots of them. Who are we? Who do we want to be? Where do we want to go? What’s the business idea? What’s our personality? Who’s going to buy us? Who are we competing with? What constitutes their world? What’s our tone of voice?

SERVICES:  Visual Brand Audit, Competition Analysis, Secondary Research & Analysis.  

We Design
But before we design, we marry business strategy and consumer insights to arrive at a unique creative positioning for our clients. Having arrived at the core idea, we explore various creative routes, define the visual world, bring alive the various touch-points in the brand experience cycle.

SERVICES:  Nomenclature, Brand Positioning, Brand Architecture, Branding, Design Language, Editorial, User Interface Design, Website Design, Digital Experiences, Exhibition & Enviormental Graphics.

We Execute
We make the brand come alive. We give it eyes, nose, ears, a heart. Or, in design language, a colour palette, typography set, tone of language. Simply put, a set of well thought through guidelines on how the brand should walk, talk, look and interact across mediums.

SERVICES:  Print Specifications, Brand Guidelines, User Interface and Social Media Guidelines.

Awards & Accolades 

We're young. Like 2013 young. And like every young kid on the block, we're ambitious. But unlike every new kid on the block, we have substance to back that ambition up. 

NH1 Design wins two blue elephants at Kyoorius Design awards 2016 for branding a fintech startup – Numberz. Category – Visual Identity Scheme for Startups & Logos.

In-Book winner at Kyoorius Digital Awards 2015 for Not So Serious – Mobile Marketing.

Two awards at Designomics 2014.  Silver Award for Central Square Foundation and Asian Bariatrics – Branding and Publication Design – Silver

Blue Elephant at the Kyoorius Design Awards, 2014 for Central Square Foundation – Design for Good.

Invited to exhibit for '20under35' showcasing the work of 20 emerging designers in India at Alliance Francaise De Delhi – 2014.

Work featured in International publications like Asia Pacific Design Book and Dynamic Logo 2013.

Blue Elephant for Best in Identity at the Kyoorius D&AD Award, 2013 – Branding Birthplace.

Gold and Grand Prix at the third annual Designomics Award, 2013 –  Branding Birthplace.

Birthplace voted as the most popular work from India in 2013 – Kyoorious Design Verdict. 

Work reviewed on Brand New – International Design Blog on branding and identities.

Our Team

We are an interesting mix of people. Freshers with a keen sense of the ridiculous, amateur scientists, language aficionados, cooks and sleepless typographers. Stands to reason why our portfolio is a delightful mix as well.

Neha Tulsian |    Founder   &  Creative Director

An alumnus of the London College of Communication, Neha has honed her craft at some exciting design studios in London such as Interbrand, Johnson Banks, Radford Wallis, Together Design, SAS Design, and Williams Murray Hamm. She also did a short stint at HKLM Design, Johannesburg.

In India, Neha has worked with the best names in Design such as Ray and Keshavan - The Brand Union and Vyas Giannetti Creative (VGC). At VGC, Neha played a dual role of Creative Director and Business Head, where she set up their Bangalore Operations. In her fifteen year old career, she’s worked on Aditya Birla Group, ACC, Apeejay Surrendra Group, Nitesh Estates, Network 18, SABMiller, Unilever and Wipro to name a few. She’s been invited to speak at the Global Youth Marketing forum in 2012. Plus, she’s also exhibited at ‘20 Under 35’ at Alliance Française De Delhi - an event showcasing the work of 20 emerging designers in India. Her work has won numerous awards and accolades, both national and international. No wonder she’s also been on the judging panel at various events like Abby Awards and the Designomics Award.

Aditya Tulsian |  Co–founder & Strategic Advisor

Aditya is all things strategy at NH1. With over 10+ years of global experience in strategy and operations, he helps evolve our design thinking. He has previously worked with Intuit India where he helped them emerge as the leaders in both professional tax filing segment, as well as cloud based accounting solutions for small business. He was also responsible for building the the India strategy and M&A. 

He has honed his skills as a management consultant with Diamond Consultants (acquired by PwC) where he’d advised senior leaders in Telecom, Retail and Media across India, South Africa, France and US. He has done his masters from Indian School of Business, Hyderabad.





Nidhi Harlalka |  Advisor, Wysiwyg Communications

Nidhi Harlalka is a stalwart of the world of graphic design. She began her career almost three decades ago and for the last 25 years has been the Executive Design Director of Wysiwyg Communications, a design studio comprising a team of 20 accomplished designers and other media personnel.

Over the last two decades she has been responsible for some of the best logo and packaging designs both domestically and internationally across such various industries as tobacco, real estate, home appliances, jewellery and many others. As a result, her keen insight into the world of communication is an unassailable advantage in the creative process of any organisation.